In this article I will explain in detail why outsourcing social media management is the right choice for business. This will give you a greater sense of understanding that your untrained secretary or administrator probably does not know what social media engagement is.
Perhaps she also does not even have any Social Media accounts and does not have a clue how to manage let alone grow a company Facebook page.
This sounds a bit far fetched, but trust me I have come across it many times and yet still many small to medium sized businesses are still practicing this grave mistake.
This is one reason our business exists. To offer the very service that every SME and startup needs. You can read more about our social media management service here.
So now you wondering what makes it so unique right? Wonder no more! Here goes.
There are many many aspects involved in social media management. It
s not simply about advertising your products and services on various social media platforms. It`s about the tools you use the analysis and data collection and data mining.
Oh boy, It`s business and business is never simple.
An example of a tool used for Social Media mangement is Hootsuite. Someone needs to know how to use this tool (Software) also known as SaaS (Software as a Service).
This simplifies the entire management process and also makes it so much more efficient in every aspect.
Then we have content/posts. What is being posted on the business social media platforms? How often is it being posted and are there constantly new content created?
All of the above play an imperative role in successful social media management. This ties into ranking high on Google search engine. This drives traffic to your website which inevitably becomes prospective clients.
I think by now things are starting to get bit clearer now right? Make sense?
We have spoken to so many business owners most saying the exact same thing : “It is time comsuming to manage social media”
Another upside is instead of employing someone to manage it, who simply has no clue what they, outsourcing to specialists is by far the best move you can make for your business.